Festival Staff

Loanne Chan

Louanne Chan

Interim Executive Director


Louanne joined Reel Asian as the Director of Marketing in 2010.  Louanne oversees the Festival’s marketing campaign, outreach, community partnerships, media sponsorships, marketing committee, online communications and publicity strategies. Prior to Reel Asian, Louanne worked in the development department at Toronto’s Ronald McDonald house for 4 years and taught English in Taiwan. Louanne completed her Bachelor of Commerce at McGill University where she specialized in International Management in East Asia. Louanne volunteered on the Reel Asian special events committee in 2009-2010. Louanne enjoys sewing and can be seen cycling around the city with her Totoro backpack on.

Kristine Estorninos

Kristine Estorninos

Head of Programming


Kristine Estorninos has been a festival distribution strategist for over five years. Before arriving in Canada, she worked in feature film production and distribution in the Philippines.  She worked in film distribution at the Canadian Film Centre, as well as at Ouat Media, where festival strategy was key to earning the company’s films numerous Oscar nominations and wins. Kristine has curated and juried for local and international film festivals, and has been involved with Reel Asian over the years in numerous capacities including special events and programming. She holds masterclasses and presentations about film festival strategy and distribution at various institutions and festivals around the world. To find her at any event, search for the small girl holding up a burger the size of her head.

Aram Collier

Aram Collier

Director of Programming & Education


Aram Siu Wai Collier is a San Francisco native and has a BFA and MFA in Film Production from the University of California at Santa Cruz and York University respectively. He has been involved with Reel Asian since 2005 in numerous capacities specializing in programming, industry and commissioning projects. Aram has also worked or volunteered at the Toronto International Film Festival, Hot Docs, and ImagineNative. He has a background in documentary post production, editing a pair of documentaries broadcast nationally in the United States. His own work has played festivals in the United States, Canada, Japan and China. In the summer time Aram can be found barking orders to his two softball teams.

Chris Chin

Chris Chin

Festival & Operations Manager


Chris Chin is going into his eleventh festival with Reel Asian, having started out as a Front-of-House volunteer back in 2003. He is an Associate Programmer at the Inside Out Toronto LGBT Film Festival and has worked and volunteered at other festivals including the Toronto International Film Festival, Images Festival, Calgary International Film Festival, and Frameline San Francisco International LGBT Film Festival. In addition to his festival commitments, he has provided event management and operations support to organizations including the Center for Asian American Media (SF), Pride Toronto, and the Canadian Film Centre. Chris sings with choir!choir!choir! and is always up for a night of karaoke.

Eva Ho

Eva Ho

Marketing Manager


Eva joined Reel Asian back in 2010 as the Festival Intern and has been involved in numerous roles since then. She is thrilled to be back as Marketing Assistant this year and to also be co-chairing Reel Asian’s Marketing Committee. Eva holds a B.A. Honours in Radio and Television Media Arts from Ryerson University and likes to think of herself as a emerging storyteller artist/filmmaker. In the past, her work has been featured live on MTV Canada as well as CFC’s A World of Shorts programme.

Betty Xie

Development & Guest Services Coordinator


A recent graduate from Cinema Studies and Asia Pacific Studies at the University of Toronto, Betty has a keen interest in Chinese Cinema, Asian diaspora films and documentaries. She has previously interned for TIFF’s A Century of Chinese Cinema Film Series, volunteered for  Reel Asian’s Marketing Committee, worked for Reel Asian in 2013 as VIP Guest Services Assistant and again in 2014 as the Development Assistant.
As an emerging filmmaker, Betty has written and directed the short film Girlfriends which screened at the 2013 Reel Asian Film Festival and 2014 Reel World Film Festival. Currently, she is directing and co-producing the documentary The Home Promised.

Philbert Lui

Volunteer Coordinator


Philbert has been involved with Reel Asian since 2009. He has since been a member of the festival’s Marketing Committee before becoming the co-chair in 2013. Philbert holds a B.A. Honours in Film Studies and Communication Studies from York University. In the past he has worked with organizations such as the Sony Centre For The Performing Arts, the Canadian Film Centre, and Kollaboration Toronto. His own work has played at festivals around Toronto and is currently developing his first graphic novel. Philbert is also an avid fan of live music, especially those of the rock persuasion.

Mike Tijoe

Mike Tjioe

Festival Photography Coordinator


Mike Tjioe joined the Reel Asian team in 2011 after being involved as a photographer throughout the 2011 festival. Graduating from York/Sheridan Joint Design Honours Program in 2008, he comes to Reel Asian with graphic / web design experience at Research In Motion and Sheridan College. Mike also freelances/moonlights as a professional photographer.