A case study seminar on how to best utilize tweets, #tags, +pluses, pages, groups, likes, and more for your film as you build the successful social media strategy that's required in today's climate. Featuring campaign examples from filmmakers as well as a current social media campaign from one of Reel Asian's 2011 festival films.
Jon Bunning, Social Media & Client Community Manager, thirdocean
Jon Bunning entered Canada in 2009 on the Film Market Access programme working on Doe Eye Media Productions' Made in Canada Documentary. Upon completion of the project he used his background in creative marketing to maintain the social dynamic for the film which has evolved in to a forum for championing Canadian content. Using these digital tools he now provides engagement strategy & content creation for filmmakers on the festival circuit at such events as HotDocs, Inside Out, VIFF, TIFF, CFC Worldwide Shorts Film Festival & Reel Asian. Outside of the film industry he works with brands as the client community manager for thirdocean.
Anthea Foyer, The Labs
Anthea Foyer is a self proclaimed diginista, who makes beautiful things using technology, compelling narratives across platforms, and starts conversations between strangers & friends – on and offline. She believes that amazing things happen when worlds collide. She has created, advised and mentored on a wide range of critically acclaimed projects including graphic novels, online narratives, wearables, interactive installations, participatory theatre, live events, multiplatform experiences and tv and film convergence projects. Anthea is currently Co-Founder, with Alex Mayhew, and Creative Strategist at The Labs, a creative & strategic consultancy that helps to deliver truly convergent properties that transform multiplatform challenges into opportunities for creative and commercial success. thelabs.ca
Sol Friedman, Director, Junko's Shamisen
At eight years old, director Sol Friedman had his first experience with stop-motion animation, co-producing an extremely short film entitled "don't go there at night". Fifteen years later, Sol taught himself digital animation in order to assist a friend in development on the animated documentary, "I Met the Walrus". The film, under Josh Raskin, would go on to win numerous honours including an Oscar-nomination, and Sol's involvement in this project would spark his fascination with experiments in motion and storytelling. Wearing multiple hats in production and post-production, Sol brings a unique, vision, perfectionism and stamina to all his work. His 2010 short film, "Junko's Shamisen", a meticulously crafted animation/live-action hybrid, became a festival favourite, premiering at Slamdance and screening at over sixty international film festivals worldwide. Sol is currently based in Toronto, where he is completing his latest short, "Love Songs From an Android" and in early stages of development on his first feature film.