Reel Asian’s Sonia Sakamoto-Jog brings business savvy to the nonprofit world
We are so proud of Reel Asian’s Executive Director (currently on leave and new mom) Sonia Sakamoto-Jog on her feature interview with Yonge Street Media. Over the years, Sonia has been instrumental in Reel Asian’s growth by strengthening its corporate sponsorship program, expanding the festival’s community reach and instilling a business sense in its operations – proving that you can bridge the gap between for-profit and non-profit to find common goals. Congrats Sonia!
FEATURE: Artists in the GTA: Reel Asian’s Sonia Sakamoto-Jog Brings Business-Savvy to the Non-Profit World
Effective and business-savvy. Prepared and professional. A numbers whiz with a Rotman MBA and an undergrad in computer science.
These are qualifications most Torontonians expect in Bay Street financiers, not Spadina Avenue arts administrators. But Sonia Sakamoto-Jog, executive director of the Reel Asian Film Festival is happily breaking the mold—not just for herself, but for all those who still think that the arts and business must forever remain at odds.
“I think it’s easy in the arts to start to see yourself within a silo, and maybe not appreciate how complex industry as a whole can be,” Sakamoto-Jog tells me when I visit her at Reel Asian’s sunny 401 Richmond offices. A long to-do list sits in the middle of her desk, while a sponsorships flowchart, dotted with colourful Post-Its, hangs on the wall behind her. When she talks, it’s with confidence and no small amount of energy...
“I think Sonia’s a rising star in the executive director community here in Toronto,” says Lucie Brouillette, director of marketing at the National Bank of Canada. “She comes prepared, she knows the objectives of our organization, she knows operations and she knows how to get things accomplished. I don’t always see that with other organizations that would like to partner with us.” [Excerpt]
— interviewed by Leah Sandals