Session #2: Media Training with Judy Lung
11AM–11:45AM
This session is a 30 minute media training workshop followed by a Q&A.
This session is intended to help underrepresented artists effectively and strategically navigate and leverage media interviews and other related PR opportunities.This tailored media training session will provide practical tools and tips for filmmakers and media artists to position and communicate their projects. This session is intended for both emerging and seasoned filmmakers and media artists, with the intention of providing strategies to use at all stages of your career. In the 30 minute media training workshop, you will learn what to expect in media interviews, how to prepare for them and how to deliver and frame your own messaging. This workshop will also be useful for emerging artists who are pitching projects to broadcasters, funders, and partners and are looking to learn best practices in creating impactful messaging.
Panelists:
Judy Lung is Vice President, Strategy, Communications & Stakeholder Relations for TIFF, where she leads strategic planning, communications, and reputation management for the organization, ensuring its status as one of the world’s pre-eminent cultural institutions. With over 20 years of experience across distribution, exhibition, broadcasting, and production, Lung is an entertainment executive and arts leader with a track record for building audiences through award-winning PR, marketing, and social media campaigns that address the present and future needs of an ever-changing industry and how it reaches its rapidly evolving audiences.
Lung is a member of the newly created Golden Globes Membership Board of Directors. Previously, she served on the board of BIPOC TV & FILM where she led efforts to incorporate the organization as a not-for-profit, as well as spearheading HireBIPOC, an industry-wide initiative created in partnership with Bell Media to transform hiring practices and increase opportunities for creatives and crew members from underrepresented communities.